"To cultivate in all Forest Festival participants, an understanding of and appreciation for our forest resources and the natural environment in which we live."
- To have festival participants develop new-found respect and appreciation for our forest resources and the interconnections with the environment;
- To develop an understanding of the need to manage our forest resources sustainably for the long-term benefit of our citizens and for the stewardship of our environment;
- To initiate behavioural change toward forest and environment issues within their home environment and their community;
- To develop an appreciation of career opportunities in forestry and the environment.